different types of brief

There are two different types of brief, contractual and cooperatives. Contractual briefs is where a client well hire a media company to complete a project while following all instructions giving in the brief. Cooperative briefs on the other hand are very brief and giving out to multiple media companies instead of just the one, because there are more then one media companies competing on one project it allows them more freedom to try and do things there way instead of already being told how things should be done by the client.


why is it important to follow a brief

it is important for the media companies to follow the brief given to them by the employer because it makes things easier for them as it well tell them in detail what the product is and what they want them to do with it. for example if the company does not fully understand what they are being asked to do the brief is full with content to help them understood what they are being asked to do.



why do you need to negotiate

being able to negotiate with the employer allows for improvements to be made where the employer may not have seen. it also helps the media company get the better over their competitors who have also been hired to work on the project as it allows their project to have more individuality.



why do you need to identify your strengths and weaknesses

it is important to identify your strengths  and weaknesses as it underlines what part of the project you should put your attention to.




what are the most important things to consider; deadlines and reading it correctly

The most important thing to consider is that the project is completed o the set deadline and that the brief has been read correctly if it is a contractual so the employer is satisfied with the project.